EdiliziAcrobatica®, the leading company in Italy and Europe for rope-access work, has put
its brand-new website online. As a result of several months of synergistic collaboration
between the company’s Marketing & Communication team, the Dueper Studio group, and
the SEO Specialist Michele Arena, EdiliziAcrobatica®’s new website represents a crucial
stepping stone in the cross-media communication strategy the Group is implementing: the
Company’s values and key messages are inclusiveness, meritocracy, beauty and
sustainability, which also come to life on the digital platform starting with needs and
desires, and from the perspective of the project’s true protagonist: the user. And it is
precisely this audience to whom EdiliziAcrobatica® has dedicated its homepage, featuring a
phrase that summarizes our call to action to all our external customers, from those who
need a construction project to those seeking new job opportunities: “Start with what you
This is EdiliziAcrobatica®’s vision, its way of doing business, always on the side of people,
always with the utmost attention to their level of satisfaction, the one expressed in our new
website. And besides, the growth of the group, which today boasts more than 1,200
employees and is continuously seeking personnel, with more than 100 operating areas in
Italy, France, and Spain, can be explained only through an entirely new way of conceiving
construction. Construction that respects people and caters to the beauty of every corner of
our wonderful country, with personnel trained not only to deliver work to the highest
standards but also to ensure a unique experience for the people who choose us.
“Our group – explained Simona Filice, who leads the Department – is committed to ensuring
that everyone has the opportunity to care for their home without compromise. Superb
quality in work performance together with light, order, freedom and the beauty of having
the opportunity to continue to enjoy your space, when you want and with whom you want,
even during construction work. A natural inclination, that for beauty, which residents of a
building undergoing renovation must often renounce for a wide variety of work-related
issues. So, with our technology, we’ve made beauty accessible to everyone without
discounting safety or quality. And this is what you experience in the new site: the
opportunity for everyone to start from what they desire, aiming at the purest of beauty,
with the utmost respect for the environment and people, regardless of whether they need to
renovate their condominium’s facade or restore a portion of the Roman Forum.”
“Our focus is on UI and UX – continued Mattia Marchesi, EA’s Marketing Manager- it must
be immediate and simple for any user to find information. Useful. As we are. And again, to
capture our identity, we dedicated space on the homepage to the people who work every
day to ensure excellence for people who need construction work: the people who work in the
In addition to the various sections that illustrate the company’s history, values, and the
profiles of some of the people who work in the group, testifying to the central importance
of people in the company’ philosophy, one of the main focuses is on the services offered,
these too categorized and presented from an end-user perspective. The Services for you
section is, in fact, organized in a highly efficient manner and with content detailed so that
EA’s customers, whether existing or potential, can easily find the solution they are seeking.
The Careers section is another core area of the site. Here, too, EdiliziAcrobatica® decided to
adopt an approach aligned as closely as possible with the needs of people looking for new
job opportunities. The sections and application forms, in fact, are divided by structure and
fields depending on the applicant’s profile type to simplify the user’s experience as much as
possible and simultaneously facilitate the convergence between the company’s needs and
those of people outside the company, in a complex process such as the search for a new
“Joining this team – explained Gilberto Girardi, co-founder of Dueper Studio – to contribute
to the design and development of EdiliziAcrobatica®’s new Italian site was an exciting
challenge that involved Dueper Studio’s graphic designers, developers, and project
managers. As a result, the new website we present to you, not a mere restyling operation
but a complete reorganization of the content, has successfully achieved its goal of
enhancing the brand, its dynamism, and extraordinary energy.”
“Putting a new website online – commented Michele Arena – is always a delicate and
challenging operation requiring planning and tactical choices. Users and search engines
must have the ability to effectively navigate the new structure without traumas and errors
that could compromise a site’s indexing with its history and ambitious goals. For Matteo
Ginnetti and me, having undertaken this project in full harmony with the EdiliziAcrobatica®
team and the other entities involved was a wonderful personal and professional
EdiliziAcrobatica®’s new site also features a gallery rich with images and videos that are
spectacular and, at the same time, illustrate the quality and type of site work we provide.
The purpose, in this case, is not only to show the spectacular nature of rope-access work
but above all to give a complete view of the different stages of work that characterize the
achievements of our company’s acrobatic masons.
Completing the site, with a view directed more to the corporate target than the consumer,
are the Investor area, where, in a spirit of absolute transparency, EA presents the
company’s KPIs updated monthly, and the brand-new area dedicated to the ESG
(Environmental Social Governance) project, in which the company explains its commitment
to the environment through various projects in which it is involved as a key player and
which will soon host the results of a University of Genoa study conducted on the low
environmental impact associated with rope-access renovations.

Communication Manager
EdiliziAcrobatica S.p.A.
Deborah Dirani
Cellphone: +39-393-8911364[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Download complete Document[/vc_column_text][/vc_column][/vc_row]